Digital Marketing
Digital Marketing Definition
Digital Marketing can be defined as the
marketing which use the digital techniques such as internet, mobile devices and
other similar media in order to market for any product or service. The efficiency
of digital marketing campaigns has increased because of the wide usage of
digital devices instead of visiting market places. Due to the advancement of
technology in these days, the methods of digital marketing became more common. Digital
marketing expresses all ways of marketing which done online by any way, it's
all about both the right time and place in which you interact with the
audience. Digital marketing with creative ideas is the best way for engaging
customers online, just make it unusual!
Digital Marketing Tactics
§ Search Engine Optimization (SEO)_ It's about the optimization of any
website to increase its rank in the results of search engine, this will lead to
the increase of traffic which this website receives. All websites, blogs and infographics
benefit from SEO.
§ Content Marketing_ This
tactic includes the brand awareness and customer generation by creating a
promotional content for products and services. Blog posts and eBooks are used
for that purpose in digital marketing.
§ Social Media Marketing_ Driving traffic and generating lead
for the business you own can be increased by promoting a content for it in
various social media channels such as Facebook, Twitter, Google+, LinkedIn,
Snapchat, Instagram and Pinterest.
§ Pay-Per Click_ In
PPC method, the publisher is paid for ad clicks this leads to the traffic
driving to the website. Google AdWords is the most common example of PPC method
which allow the payment per click on the placed links.
§ Affiliate Marketing_ It's about receiving payments for
promoting the service of someone on your own website. YouTube Partner Program
is a good example of affiliate marketing, it's applied by hosting video ads on
the channels.
§ Marketing Automation_ It's about the automation of basic
operation by the software aid. Email newsletters and social media post
scheduling are examples of automated repetitive tasks.
§ E-mail Marketing_ It's one of the best ways used for
the purpose of communicating audience. Content and business promotion
can be done easily by using email marketing. Email Marketing is used for many
purposes such as sending emails for welcoming customers.
§ Inbound Marketing_ It's the full funnel approach of
engaging customers by using the online content.
It's your choice! Use the tactic which
you prefer, all will do what you need to be done. You can use any tactic for
making digital marketing strategy.
The Importance of Digital Marketing
§ It allows people
to feel the accuracy of results in real time unlike the other offline marketing
techniques.
§ With digital
marketing you will be able to know the exact number of your website viewers and
the pages they visited.
§ Digital
marketing facilitates the connection between business owners and customers.
This will increase the chance of sharing the service with unlimited number of
customers which will help in selling process.
ليست هناك تعليقات:
إرسال تعليق