Digital Marketing - العلم نور


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الجمعة، 5 يوليو 2019

Digital Marketing

Digital Marketing

Digital Marketing Definition
  Digital Marketing can be defined as the marketing which use the digital techniques such as internet, mobile devices and other similar media in order to market for any product or service. The efficiency of digital marketing campaigns has increased because of the wide usage of digital devices instead of visiting market places. Due to the advancement of technology in these days, the methods of digital marketing became more common. Digital marketing expresses all ways of marketing which done online by any way, it's all about both the right time and place in which you interact with the audience. Digital marketing with creative ideas is the best way for engaging customers online, just make it unusual!

Digital Marketing Tactics
§  Search Engine Optimization (SEO)_ It's about the optimization of any website to increase its rank in the results of search engine, this will lead to the increase of traffic which this website receives. All websites, blogs and infographics benefit from SEO.
§  Content Marketing_ This tactic includes the brand awareness and customer generation by creating a promotional content for products and services. Blog posts and eBooks are used for that purpose in digital marketing.
§  Social Media Marketing_ Driving traffic and generating lead for the business you own can be increased by promoting a content for it in various social media channels such as Facebook, Twitter, Google+, LinkedIn, Snapchat, Instagram and Pinterest.
§  Pay-Per Click_ In PPC method, the publisher is paid for ad clicks this leads to the traffic driving to the website. Google AdWords is the most common example of PPC method which allow the payment per click on the placed links.
§  Affiliate Marketing_ It's about receiving payments for promoting the service of someone on your own website. YouTube Partner Program is a good example of affiliate marketing, it's applied by hosting video ads on the channels.
§  Marketing Automation_ It's about the automation of basic operation by the software aid. Email newsletters and social media post scheduling are examples of automated repetitive tasks.
§  E-mail Marketing_ It's one of the best ways used for the purpose of communicating audience. Content and business promotion can be done easily by using email marketing. Email Marketing is used for many purposes such as sending emails for welcoming customers.
§  Inbound Marketing_ It's the full funnel approach of engaging customers by using the online content.
         It's your choice! Use the tactic which you prefer, all will do what you need to be done. You can use any tactic for making digital marketing strategy.

The Importance of Digital Marketing
§  It allows people to feel the accuracy of results in real time unlike the other offline marketing techniques.
§  With digital marketing you will be able to know the exact number of your website viewers and the pages they visited.
§  Digital marketing facilitates the connection between business owners and customers. This will increase the chance of sharing the service with unlimited number of customers which will help in selling process.

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